AKELO aims to make a tangible impact on the daily lives of millions of customers and merchants by simplifying access to products and services in emerging markets.
AKELO is dedicated to making a meaningful impact on the daily lives of millions of consumers and merchants by simplifying access to essential products and services across emerging markets.
At the heart of AKELO lies a scalable digital platform that delivers a dynamic marketplace for embedded financial services and customer engagement solutions — all driven by cutting-edge technology and proprietary IP.
We serve corporates, independent retailers, and SME merchants who are looking to connect meaningfully with underserved and high-potential consumer segments across Africa.
Our Core Focus
Pioneering a new era of sustainable revenue growth for businesses seeking to make a lasting impact.
Our Portfolio
With the strategic acquisition of fintech and customer engagement entities like 2Engage, Crossgate, Tuyu, and Efficacy Payments, AKELO is poised for significant expansion across Africa, the Middle East, and other emerging markets. Further bolstering our portfolio, AKELO has acquired bonsella®, South Africa's largest independent retail shopping rewards program, enhancing our ability to offer proven solutions and tap into an extensive retail and consumer network.
By consolidating these acquisitions into two distinct take-to-market structures — B2B and B2BC — AKELO is set to introduce new channels to market while improving cost efficiencies and market penetration. This recent consolidation of group companies has allowed AKELO to realign key resources for enhanced focus and delivery, leveraging our broad client base for cross-selling opportunities and delivering comprehensive solutions and services.
AKELO Group
Empowering brands and connecting consumers.
Group Companies
01
2Engage
Delivers sector-specific, tailored loyalty and customer engagement solutions that drive measurable impact.
02
TuYu
A mobile rewards platform that simplifies the way businesses reward and incentivize staff and customers.
03
Direct Pay
Offers innovative payment solutions, including deposit-at-till services and disbursement tools.
04
Retail Engage
Connects brands with South Africa’s ‘Main Market’ consumers through integrated digital and physical engagement platforms.
05
bonsella®
South Africa’s leading independent retail rewards program, providing airtime and other instant incentives to shoppers at point-of-sale.
06
BXchange
Empowers SMMEs and enterprises with mobile wallet and customer monetization solutions to unlock hidden value in their customer bases.
Our Portfolio
With the strategic acquisition of fintech and customer engagement pioneers such as 2Engage, TuYu, Direct Pay, and Retail Engage, AKELO is poised for accelerated growth across Africa, the Middle East, and other emerging markets. Strengthening this momentum, AKELO has also acquired bonsella®, South Africa’s largest independent retail shopping rewards program, unlocking access to a vast retail and consumer network.
These acquisitions have been consolidated into two streamlined go-to-market divisions — B2B and B2BC — allowing AKELO to introduce new commercial channels, improve cost efficiencies, and deepen market penetration. This realignment also enhances focus and delivery across the group, enabling cross-selling opportunities and the provision of integrated solutions to a broad client base.