At AKELO, we are fuelled by a vision to lead the way in fintech and customer engagement across emerging markets.
How It All Started
Our journey began over 15 years ago, fuelled by a deep understanding of the transformative power of connecting consumers, merchants, banks, and brands to drive financial inclusion and deep customer engagement.
Drawing from global research conducted by institutions such as MasterCard, Visa, The World Bank, commercial banks, and mobile network operators, we recognised that the key to unlocking revenue and impact lies in bridging the gap between underserved consumers and merchants and maximising value for all participants in the value chain.
In response to these trends and our own extensive experience, we consolidated our recently acquired strategic fintech and customer engagement entities. This consolidation not only enables us to financially include the underserved but also empowers us to drive maximum value for our clients and their customers.
With a rich history of serving retailers, banks, brands, and consumers with a wide range of technologies - from payment products and services to data analytics down to individual basket item data - AKELO is poised for significant growth.
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Our Vision
Our purpose is clear: to make a real impact in the day-to-day lives of millions of people and merchants by simplifying access to products, services, and technologies in emerging markets.
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Our Purpose
We are uniquely positioned to harness the power of millions of consumers, providing our clients with insights previously inaccessible due to fragmentation in emerging markets.
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Our Unique Position
Leveraging unique technologies and embedded IP, our platforms provide bespoke products and services, securing the last mile of each channel to generate sustainable revenue streams from multiple products. This creates a dynamic marketplace for embedded financial services, engagement, and payment solutions, connecting brands with underserved consumers across Africa.
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Bespoke Products and Services
At AKELO Group, we are not just shaping the future of fintech and customer engagement; we are transforming lives and economies one connection at a time. Join us on this journey of growth, innovation, and impact.
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Transforming Lives and Economies
Our Executive Team
Andrew Weinberg
Group CEO
Wayne Levitas
Group Chief Financial Officer
Carey Askeland
Head of Crossgate Retail
Andrew Marsh
Managing Director Efficacy Payments
Carole Brits
Head of Crossgate Banking
Tom Newton-King
Head of Retail Engage
Lise Mellet
Head of Data & Technology
Our Board Members
Andrew Weinberg
Group CEO
Muzaffar Khokhar
Group Chairman
Anton Gaylard
Non-Executive Director
Charmaine Padayachy
Non-Executive Director
Naomi Nethengwe
Non-Executive Director
David de Coning
Co-founder Crossgate Group & Non-Executive Director
Rikus Visser
Non-Executive Director